Queen Elizabeth for Old Spice

Tonight's Super Bowl commercials previewed by The Bystander staff

Michael Pershan: It’s Super Bowl Sunday, when our nation gathers to watch men in tights get serially concussed. But even more, it’s Advertising's Biggest Night! Every year The Bystander uses our industry connections to get a peak at the ads slated to run during the big game—sure, football is pretty great, but we’re huge fans of corporate marketing.

I’ve gathered some our sharpest writers—Tim Cahill, Kristina Libby, and Julien Perez—to talk about what you can expect tonight. Tim, start us off. What ad do you think everybody’s going to be talking about on Monday?

Tim Cahill: It’s got to be the Old Spice ad. Without giving too much away, there’s a hologram of the late Queen Elizabeth, super jacked, sitting on a horse while plugging Old Spice’s “Royally Fresh” scent.